HEURISTIC is a streetwear brand that was founded by Cheyenne Forde whom earned her degree in Apparel Design. Starting out as a means of self-expression, Forde took her designs off paper and concretized her vision.

Launched in 2014, HEURISTIC formed into a brand defined by its name, inspiring others to learn and spur self-discovery. Forde's intention is to inspire others both in fashion as well as in their daily lives.Influenced by Asian streetwear fashion, and often uses the phrase 喚醒你的夢想translated to “awaken your dream” in English. HEURISTIC caters to everyone and anyone with no gender boundaries.

Over the years, Forde has gained experience in not only clothing design, but in modeling and creative directing. She has utilized these skills to create visuals and extend her brand.

The company aims to promote self love and encourage people to feel good when wearing our designs. Our goal is to create art for people of all shapes and sizes. We strive to provide stylish but comfortable clothes that looks and feels good.